With the advent of digital marketing, many small businesses and start-ups opt for social media for their first marketing strategy. It is one of the newest, popular, and convenient modes of marketing right now all over Australia. However, with the overcrowding of posts and messages on social media, there is a high chance for the promotional content from the start-up to get lost. Rather than trying to be heard in that noise, they can use another secret weapon promotional product marketing. Research shows that promotional products in Australia are just as effective, or even more when used creatively, in creating impactful brand awareness and building profitable business relationships. Here’s how.
1) They Create a Tangible Impact
One of the major things that digital marketing lacks is a sense of personal touch, which is highly essential for a sustainable long-term relationship and growth. Solely relying on internet-based marketing and connections could lead to the small companies not developing human connections with their potential business partners or customers. Research shows that emotions play a major role in influencing the decisions of customers. Therefore, using a well-designed and well-chosen promotional product at the right time could prove to be extremely helpful in the path of conversion as an extra encouragement.
2) Anointing the Company Ambassadors
While establishing a start-up, a lot of time and effort goes into researching the market, identifying clientele, and finding investors. These people and organisations that act as early adopters or tastemakers can act as the ambassadors for the start-up. Giving them a well-thought promotional product is an effective way to encourage them to spread a good word about the company. Social media influencers and brand ambassadors who usually have thousands or millions of followers sign deals with companies to promote their product in exchange for a fee or free stuff. Eye-catching and engaging promotion products like reusable coffee mugs, flash drives, stress balls, or umbrellas are likely to generate more engagement and publicity.
3) Leave a Little Something for the Investors
During the early days of building a start-up, the founders often attend many meetings with venture capitalists to pitch the product and the company to get investments. One way to create a strong impression on them over other start-ups is to pitch the personality of the company along with the product, through promotional products. This shows that the founders and the start-up can build strong relationships for the short or long term. Memorable gifts that can be used every day in their office like pens, notepads, reusable coffee cups can help solidify the partnership.
4) Co-Sponsoring Corporate Events and Providing Giveaways
One of the best ways for a small business to make its mark in the field and be identified in the market is to co-sponsor events. Most corporate events require sponsors for a variety of things from panelists to stationery. By chipping in to co-sponsor the event through monetary or other means, creates a lot of visibility in the industry and leaves a lasting impression. By providing give-aways like bags, caps, bottles, keychains, and lanyards to potential customers, investors or buyers, would ensure that their company is at the forefront and the name is always in the vicinity for them to consider.
Start-ups can thus enhance their brand names and gain more foothold in the market by having their customized promotional products in Australia.