Keyrings, also called keychains or key fobs, make great branded products for promoting a brand. They are trendy giveaways and useful products for all kinds of users; hence, they can expose your brand to as many potential customers as possible.
What’s more interesting is that you can customise and make your own keyrings to meet your marketing and branding needs. However, it is good to equip yourself with all the necessary information before starting on this strategy or even improving it, if you are already using it.
Why Are Keyrings Popular Promotional Items?
Most companies use keyrings to market their business for many reasons. For new entrepreneurs who have not embraced this strategy, here are the reasons to make your own keyrings.
- They are cost-effective – If you are looking for an affordable yet effective marketing strategy to market your business, then use branded keyrings. You can even save more if you make your own keyrings through the website of a reliable service provider that allows customization. Furthermore, buying in bulk will save you more money. So, make sure that you choose your keyring material and design well to save money.
- They are trendy – Marketing a brand through trendy branded and promotional products has a big positive impact. Keyrings, keychains, and key fobs are always trendy, especially when they are made of high-quality materials such as metal, PVC, or rubber. They should also come in attractive designs and colors to stay trendy.
- They are portable and useful – These products are used to hold keys together. Small and attractive keyrings compel users such as teenagers and students, corporate employees, and other users to carry them around, which will showcase your business logo to as many people as possible.
- They are durable – If you have ever used a keyring, you can tell that it is a long-lasting product. Metallic, PVC, rubber, and wooden keyrings last for many years. If you want to make your own keyrings, just make sure that your business logo and name are printed or engraved well to last a long time too.
- They are perfect giveaways – Keyrings are affordable; hence, you can give them out for free to as many users as possible. They are perfect giveaways at your retail location, at a conference, or anywhere else, depending on the strategy that you have to distribute them.
How to Design Your Own Keyrings
As an entrepreneur, you can make your own keyrings through the help of a professional branded materials provider, who will then print and ship them to you. If you already know what you want, then the process of making such rings is easy.
Choose a service provider
Before you can make your own keyrings or keychains, you need to know which supplier you will work with. It is essential that you choose a reliable service provider with a variety of keyring designs to choose from and a good printing reputation.
Start your search online because this is where you will find listed service providers, and you can visit their websites and social media pages to see what they have to offer. Most importantly, check reviews from previous customers to see what other clients have said about them.
Choose a perfect design to make your own keyrings
One of the reasons to make your own keyrings is to customize the design to suit your needs. The most important thing you need to think about is the design of your keyrings or key fobs. Would you like to use ordinary and simple designs or curve them around your business logo? Whatever you think will promote your business more, go for it.
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Your service provider can help you to create an effective design depending on the materials you want, trendy ideas you incorporate, and even your target users. For instance, the corporate user prefers simple designs while students appreciate colorful logo designs.
Choose the right materials to make your own keyrings
Key fobs and keyrings are made of different materials, but the five most popular ones are rubber, PVC, metal, leather, and wood. Each of these materials has its pros and cons related to their durability, cost, acceptance by users, and more.
If you want to design and make your own keyrings, consider all the factors around the materials used to make these products and make informed decisions. Many people prefer metallic keyrings that are punched with the brand name and logo. However, rubber key fobs are excellent because they are light and come in a variety of colors.
How to Order and Buy Keyrings
Now that you know how to design and make your own keyrings, the process is not complete until you order. There are two important factors in this step: the price per keyring and the number of pieces you want to order.
Since one of the reasons to make your own keyrings is to save on costs, then you should carefully assess the price of each keyring and even compare it with similar products offered by other service providers. However, the bottom line is to get high-quality products at affordable prices. So, ensure that you are getting value for your money.
Also, you need to settle on how many rings you want to buy to promote your brand name efficiently. Most sellers can design and print as many keyrings as you want. What’s more, they can offer a great discount when you order many pieces at once, so check at what number they start offering discounts before making a decision. If you are content and have agreed as per the terms and conditions, pay and make your order. They will be shipped within the stipulated time so that you can give them away to start promoting your brand.
Final Thoughts
There are numerous reasons why you should make your own keyrings to promote your brand name. For many entrepreneurs, it is an easy process that ensures that all your needs are met and that a lot of money is saved. This guide has just highlighted important things you need to know for this project. You may also want to research more to ensure that this marketing strategy goes well and yields positive marketing results for your business.
