Chances are, you don’t remember what your company’s social media channels were posting about one or two years ago. After all, everything on the internet moves so quickly, so why would anyone expect you to monitor that? The thing is, you should care. Protecting your company brand, message and future can start with your social media practices.
Working with a professional auditing company can help you save time and give you peace of mind that your social media strategy will continue to help build your business.
What Is a Social Media Audit?
Besides looking into the past to make sure archived posts can’t do damage to current or future business, a social audit takes into account industry trends, current social best practices and potential intelligent marketing efforts to help you make great decisions.
A social audit gives you a view of the big picture and how your company fits into it. Through the power of data and human perspective, you can unlock the potential opportunities and risks associated with your company’s social media use.
Why Bother With a Social Media Audit?
Building a successful business takes a monumental amount of time and energy. Social media can be a big part of growing and scaling your company, but that comes with risks. With one bad tweet or ill-timed post, you can do irreparable damage to your brand. An audit can help limit risks and point out blind spots before they become a problem.
What Should You Look for in a Social Media Audit?
In a word: analytics. Of course, time in the market, professionalism and deliverables are all important, too. But, what you should really be looking for in addition to those things is analytical social data. With the proper set of numbers and interpretation to tell the story of your social media efforts and future, you can use the audit to catapult your brand.
Do Social Media Audit Services Take a Long Time?
Depending on the size of your company and who you decide to work with, an audit can take several months. However, with an industry-leading consumer and market intelligence platform, you can have your social audit results ready to go in little to no time at all.
With NetBase Quid, you can discuss one particular opportunity you’d like to address in the world of social media, or you can get a comprehensive audit to help you out.
How Much Does a Professional Social Media Audit Cost?
Social media should be a unique experience based on your brand and business goals. Your audience is different, your products are different and your needs are different. Getting the right audit should be different, too. Luckily, setting up a demo with NetBase Quid is as easy as filling out a form.
Learn More About NetBase Quid Social Media Audits
NetBase Quid can provide social audits. It is also a complete solution for consumer and market intelligence. If you care about your brand’s health in the short and long term, then check out our case studies, partners and services.