Print magazines have lost billions of readers.
Celebrity gossip, health tips, homeownership, and so much more we’re topics that only print magazines could answer. Now, a lot of readers are turning to digital media.
That’s right, now blog posts are the go-to solution for readers of all ages. If you’re not using blogs to improve your online presence, you’re missing out on countless potential customers.
What are the top benefits a business blog has to offer? Read on to find out.
Grow Website Traffic With a Company Blog
One of the biggest reasons to start a business blog is to increase web traffic. You could have the best product or service, but if customers aren’t visiting your website, your company doesn’t stand a chance.
Marketing your services is a great way to get the word out about your business. But it doesn’t necessarily mean you’re going to get the website traffic you need. Instead, you’re going to have to focus on the best SEO practices to help your website succeed.
SEO stands for search engine optimization, and it’s a way of focusing on the customer’s experience to provide value. Blogs are an excellent way to improve your SEO if you write about topics your customers are interested in.
Using carefully chosen keywords, you can boost your company blog with the top search engine optimization techniques. Before you know it, your website could be showing up as the number one choice when people have a question.
Position Yourself as a Smart Business
Getting potential customers to your website is only the beginning of what a blog can do. Once customers benefit from a blog post they read, the magic can really happen.
Suppose you focus on creating articles that provide actual value. In that case, customers will begin seeing you as an expert in the industry. Before you know it, people will be referring your company to friends simply because of a well-written blog post.
One of the best ways to ensure you build the correct type of reputation is by facts checking all of your articles. Take the time to double-check your articles, and ensure that every point you include is 100% correct.
To be the best blogger possible, stay on top of grammatical errors. We use Grammarly to help keep typos away. Hemingway is another great editing tool. You’ll be able to see if your blog is too wordy or technical.
Combining Grammarly and Hemmingway will give you the best results. You can also check out these writing tools to make your blog more professional.
Get Hot Leads
Have you heard of internal linking? Within your blog post, you can include internal links. The internal links will guide readers to different areas of your website.
Let’s say, for instance, that your company provides landscaping services. You could write a blog post about the typical troubles people experience when dealing with their lawn, like pests.
If your company helps with pest control, you can include an internal link that takes them directly to those services. Anyone reading the blog, who’s also dealing with pest problems, will be more likely to reach out for a quote. You’ll be getting a red hot lead!
Internal linking can work for whatever industry you’re in. You’ll simply need to strategically place links throughout the blog and make sure they provide value to the reader.
Conclusions are one of the best areas to link to other parts of your website. Throughout the blog post, you’ll provide readers with the solution to their problems. The conclusion is where you can encourage them to take action, and your internal link will help them do so.
Encourage readers to reach out for a quote or contact you with any questions. You can then internally link to the words “quote” or “contact” so readers can easily click on them to get the help they need.
Share Helpful Resources
After you get comfortable creating internal links within your blog, you should look into external links too.
External links take readers to websites other than yours. Why would you want to do this? For one, external links can be resources that readers use.
If you provide useful external links, readers will get a lot out of your blog post. For instance, let’s say you were writing a blog post about easy ways to find happiness throughout the day.
You could include an external link that takes readers to a delicious recipe. Or you could provide an external link that takes readers to an upbeat music playlist.
Be as creative as you’d like when creating your external links. However, make sure you’re linking to sites that are link-worthy.
A link-worthy site will be secure, user-friendly, and have relevant information worth reading. You’ll also want to avoid linking to your competition.
Guest Posting Opportunities
When you’re comfortable creating a blog for your company, you can start looking for guest posting opportunities. Guest posting occurs when you publish a blog on somebody else’s website.
The idea behind guest posting is that you’ll be building your website’s authority while also networking within your industry. Another advantage is that the guest post will include a link to your website, so you’ll be boosting your website traffic as well.
To get the best experience, you’ll want to reach out to publishers within your industry. For instance, let’s say you sell orthopedic shoes.
You could reach out to blogs run by chiropractors and ask to publish a guest post on their website. You can pick any chiropractor-friendly topic and then include a link to your orthopedic shoe store.
For instance, you could write a guest blog post about the health benefits of walking every day. Then you’ll offer to post this article on the chiropractor’s website for free. The chiropractor will enjoy having valuable information for their readers, and you’ll be building a name for yourself.
Start Your Business Blog
Now you know about the different benefits a business blog can provide. If you want to increase web traffic while boosting your brand name, blogs are the way to go.
So start your blog today. Don’t overthink it. Simply pick a topic that you think your customers would care about, and begin writing.
After fact-checking yourself, run the article through Grammarly and Hemingway. Sprinkle in a few internal and external links, and you’ll be good to go. If you’d like more tips, see what the rest of our website has to say.