Did you know that almost 300 hours of video are uploaded to Youtube every minute? In addition to all the blogs and podcasts that are created in the world, that becomes a lot of content. So do you know how to make yourself stand out?
Luckily, with just a few changes, it is possible. Read on as we discuss how to create killer content for your business.
Know Your Audience
To create killer content, you need to know your audience. The reason for this is that what one demographic finds great, another may not. This helps you create content that is relevant and adds value to their life.
The content you create should be providing information, by either solving a problem, query, or even providing news and entertainment. Everything from the layout to the language used should reflect who and what they are.
Know Your Killer Content Goals
Any content marketing strategy needs to have defined goals. If not, you will spend a lot of time and effort for very little return. By defining goals, it also makes it easier to measure the success of your campaigns.
Are you enhancing your brand reputation to become a leader in your field? Are you aiming to optimize traffic from search engines by increasing your SEO power? Both of these have different outcomes that should inform the creation of your content.
Audit Current Content
If you already have content as part of a previous digital marketing strategy, then it is the key to informing future creation. You can do this by looking back through the content you have previously created. Collate the data, and check which has had the best response in terms of views, social shares, and conversions.
Choose the Right Type of Content
Choosing the right type of content is a very smart marketing tactic. Firstly, no company should be publishing every type of content on every social media channel. It is better to concentrate on a few and do them well.
The types of content you can produce are almost limitless. You can create how-to guides on your blog, make videos, stream live seminars, create podcasts and ebooks. Once again, this should tie back into knowing your audience and the types of content they consume.
Creating content for online publishing is not the same as traditional methods. For example, a 10,000-word dissertation is not going to hold the attention of someone browsing on a mobile phone. To learn more about keeping people engaged and making revenue with content, view here now.
Keep On Producing
Now you know how to produce killer content, then create it regularly. While it is more about quality than quantity, you should develop a schedule to build up the content on your site or blog.
If you found this article informative, then we have many more to help. From digital marketing to finance, we can help your business get itself off the ground in the coming year.